Resources

Dwell Time

The time anonymous visitors spend in a zone, near a product, around a campaign, or inside a service area.

Why it matters

Dwell can reveal intent, friction, service delay, campaign attraction, or layout strength.

Common mistakes

  • Equating every dwell increase with success
  • Ignoring response timing

Industry examples

  • Vehicle dwell
  • Roomset dwell
  • Corridor dwell
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