Ressources
Layout A/B Testing
Comparing spatial signals between placement, aisle, display, roomset, or showroom arrangement variants.
Pourquoi c'est important
Managers can see which arrangement changes dwell, continuation, interaction, queue pressure, or opportunity signals.
Erreurs fréquentes
- Claiming revenue lift without connected outcomes
- Comparing layouts without baseline periods
Exemples par secteur
- Roomset B engagement
- Aisle variant comparison
- Vehicle placement effect