Ressourcen
Layout A/B Testing
Comparing spatial signals between placement, aisle, display, roomset, or showroom arrangement variants.
Warum es wichtig ist
Managers can see which arrangement changes dwell, continuation, interaction, queue pressure, or opportunity signals.
Häufige Fehler
- Claiming revenue lift without connected outcomes
- Comparing layouts without baseline periods
Branchenbeispiele
- Roomset B engagement
- Aisle variant comparison
- Vehicle placement effect